Corporate / Public Relations

Public relations photography is defined as photographs distributed to editorial magazines, newspapers, newsletters and corporate journals to achieve unpaid articles about the event or organisation, that is, to reproduce pictures in print or electronic media in an editorial context where no fee has been paid to guarantee publication. Images are often used as part of a 'press kit'.

Pictures may also be used within a company for non-commercial purposes; publication in a free in-house magazine not normally available to the public; exhibition within the Client's premises and editorial use in the Client's intranet site.

Corporate Images are those promoting major organisations which is neither limited to a specific occasion or PR campaign on the one hand, nor extends to a major advertising campaign on the other. Typically, it includes corporate portraiture, brochures, websites and major annual reports.

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